Tires have been around for over a century. Spare tires have been equipped on to vehicles for decades, and the only extended mobility solution offered by car makers. With vehicle production nearing 85,000,000 by the end of 2014, how could that possibly be sustainable?
So aside from mechanical failures, 27% of all roadside emergencies are tire related. In the United States alone, approximately 7 tire punctures occur every second, resulting in 220 million flat tires per year. Statistics also show that every driver will experience on average up to 5 flat tires in their life time. So the likelihood of running into such a roadside emergency is very high.
Extended Mobility Solutions Offered Today
As of 2009, China’s vehicle sales have surpassed the United States. In the past China’s automotive market place was considered to be a seller’s market. Now a days, the industry has matured, and shifted into a buyers market. The variety of choices has increased rapidly with more and more foreign car makers offering full lines of vehicles for all driving needs.
Since the demand for vehicles has risen so drastically in the last few years, China’s emerging auto industry is quickly maturing with each day that passes. OEM’s are already scrambling to find the most profitable supply chains to fulfill the increasing demands.
OEM’s are heavily reliant on advances in technology, efficient manufacturing capabilities, and a solid dealership network to cover these vast markets.
To be successful in these areas, OEM’s and their Dealerships must understand what drives consumers to buy your brand instead of your competitors. Will this side of the industry follow the ways of the Western world where major profits are made in the financing, leasing, and insurance packages offered to their drivers? Or does China have a different future? How can we as a Supplier contribute to your success?